NARCISSISM AND SOCIALMEDIA VOL30It's funny how when we see someone recording themselves in public, talking to their phone and exaggerating gestures, we feel a strong sense of secondhand embarrassment, yet that same video seems much more normal when we see it on social media. It might still make us cringe, but we process it differently. The key difference is that in real life, we don’t just feel discomfort—we perceive the person as ridiculous, out of place. On social media, even if they still seem absurd, the format smooths out that awkwardness and makes it easier to digest.
Editing, music, and dynamic cuts help frame the content in a way that fits the kind of media we consume daily, but if someone seems ridiculous, they’ll remain so, with or without filters.
Another factor is the break in reality. Watching someone film themselves strips away the illusion, like seeing a magician set up a trick before performing it. Then there’s the difference between witnessing something and being an audience—on the street, we feel like unwilling participants in something we didn’t choose to watch, whereas on social media, we’re already in consumer mode, so even if something makes us uncomfortable, it doesn’t trigger the same rejection.
Social dynamics also play a role. When we see someone recording in public, we share the secondhand embarrassment through glances or comments with whoever is next to us. But online, there's no external reinforcement, and we process it in a completely different way.
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Today's slow-motion moment.
PACQUIAO VS. THE INVISIBLE MANA while back, we talked about artist Paul Pfeiffer and his project
Caryatid, where he digitally removed one of the boxers from the fight. Now, we have a video of Pacquiao where his opponent has completely vanished, creating the same eerie effect.
The technique behind this type of editing is complex and meticulous. It relies on three key processes: the use of previous and subsequent frames, analyzing footage before and after the key moment to reconstruct the background that the boxer was blocking; interpolation and digital cloning, filling the empty areas with fragments of the original image while adjusting light and shadows to make the manipulation seamless; and frame-by-frame digital painting, where, in more complex cases, each frame is manually retouched to ensure a perfect match.
The result is a surreal scene where Pacquiao throws punches at an opponent who no longer exists, while the audience continues reacting as if the fight were still happening.
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It’s never too late to take an interest in fashion.